UDC Director of Athletics, Patricia Thomas, Featured in NACDA Magazine
Washington, DC – University of the District of Columbia Director of Intercollegiate Athletics Patricia Thomas authored an article that appears in the June, 2011 edition of the National Association of Collegiate Directors of Athletics (NACDA) Magazine. The article, entitled “Communications Carpentry: Building the Department of Athletics Strategy”, appears in the DII ADA Corner section of the magazine.
Thomas applauds the work of several athletic related organizations, including CoSIDA, the DII SIDA, DII ADA, Commissioners Association, and the NCAA for developing the Model Strategic Communications Tool Kit. The Tool Kit provides a blueprint for member institutions to leverage the management and delivery of a communications strategy consistent with the NCAA Division II Strategic Positioning Platform.
Among the highlights of the article is Thomas’ view of her role as Director of Athletics at UDC. “I came on board at UDC at the end of the fall 2008 semester under a new and dynamic president who was in the process of transforming the entire university, including an athletics department on NCAA probation. Our immediate ‘transformation action plan’ involved first and foremost strengthening the university’s commitment to compliance, enhancing academic support and effectively managing the connection to all stakeholders. Athletics departments are results driven. It was immediately understood that the next steps included addressing how we deliver results.
President Allen Sessoms laid the foundation with his commitment to institutional control of intercollegiate athletics. Further, he recognized athletics as an integral part of the educational mission and that it is often the face of a university. As a strategic priority for the university, the visibility of intercollegiate athletics has become an important voice relative to UDC’s renaissance. Providing informative, fresh and consistent messages to the university community and beyond is essential in building our portfolio.”
The entire article may be viewed on-line through the following link: http://www.nacda.com/auto_pdf/p_hotos/s_chools/nacda/sports/div2ada/auto_pdf/D2June11.
Patricia Thomas was appointed Director of Athletics at UDC in December of 2008, becoming the first female African American Athletic Director in the school’s history. As Director of Athletics, Thomas oversees all operations of the UDC Athletic Department, specifically the university’s 10 Division II teams including: men’s and women’s basketball, men’s soccer, men’s and women’s tennis, women’s indoor and outdoor track, men’s and women’s cross country, and women’s volleyball. Prior to accepting the appointment at UDC, Thomas served as the Senior Associate Athletic Director at Georgetown University, as well as a member of the NCAA Division I Management Council.